Privacy Policy
Last updated: November 6, 2026
Unexpected Tours and Training LLC, doing business as Unexpected Atlanta, Atlanta Food Walks, and Atlanta History Tours (“Company,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our websites, communicate with us, make a purchase, or participate in our experiences.
This Policy applies to UnexpectedAtlanta.com, AtlantaFoodWalks.com, AtlantaHistoryTours.com, and other Company-operated websites that link to it (collectively, the “Sites”). It also applies to related booking, customer-service, marketing, and in-person interactions.
Our experiences include food tours, history and cultural tours, walking tours, cooking classes, biscuit-making classes, spice-blending workshops, private events, team-building activities, and related experiences (“Activities”).
This Policy describes our information practices. It does not replace our Terms & Conditions or Waiver & Release, and it does not itself constitute consent to optional marketing, promotional photography, or other processing that requires separate consent.
1. Information We Collect
Depending on your interactions with us, we collect the following categories of information.
Contact and Booking Information
This may include your name, email address, telephone number, billing or mailing address, organization, selected Activity, booking date, participant count, guest names, and special requests.
Transaction and Proposal Information
This may include purchases, payment status, refunds, gift-certificate information, transaction identifiers, event requirements, proposals, agreements, signatures, and related communications.
Payment providers process payment details under their own privacy policies. The information available to us depends on the payment method and provider.
Please do not send full payment-card details through ordinary email or website inquiry forms.
Dietary, Accessibility, and Participation Information
You or a booking organizer may provide allergies, dietary restrictions, accessibility requests, emergency contacts, or information relevant to safe participation.
Some of this information may reveal health conditions, religious beliefs, or other sensitive circumstances. Please provide only what is reasonably necessary for us to evaluate your request and coordinate your experience. We do not require a complete medical history.
Communications and Customer-Service Information
This includes inquiries, emails, messages, feedback, complaints, survey responses, and records of our responses.
Waivers and Permissions
This includes accepted agreements, signatures, acceptance dates, photography permissions, opt-out requests, and related records.
Photographs, Video, and Audio
We may collect photographs, video, or audio during Activities as described in our Waiver & Release and any separate permission request. You may also voluntarily provide photographs, testimonials, or other content.
Website and Device Information
Our Sites and integrated services may collect IP addresses, browser and device information, operating system, referring pages, pages viewed, interactions, approximate location derived from an IP address, cookie identifiers, and visit dates and times.
Marketing and Engagement Information
This includes subscription choices, communication preferences, interactions with advertisements, and interactions with marketing messages, such as opens or link clicks where supported by the platform and your device settings.
2. Where Information Comes From
We collect information:
- Directly from you through bookings, forms, purchases, proposals, communications, and participation.
- From a person booking or organizing an Activity on your behalf.
- From booking platforms, ticket sellers, payment providers, and other services involved in your transaction.
- Automatically through the Sites and associated technologies.
- From public reviews, social media interactions, or content you authorize us to use.
If you provide information about another person, you should have appropriate authority to share it, provide this Policy to that person, and obtain any consent required by law. A group booking does not authorize you to provide every form of consent on another adult’s behalf.
3. How We Use Information
We use personal information to:
- Process bookings, purchases, payments, refunds, and gift certificates.
- Prepare proposals, enter into agreements, and coordinate private events.
- Plan, deliver, and manage Activities.
- Communicate confirmations, reminders, meeting instructions, schedule changes, and safety information.
- Evaluate dietary and accessibility requests and coordinate available accommodations.
- Respond to inquiries, feedback, and complaints.
- Maintain agreement, waiver, and permission records.
- Manage customer relationships and communication preferences.
- Send marketing communications consistent with applicable law and your choices.
- Advertise our own services and measure campaign performance.
- Promote our experiences using photographs, recordings, or testimonials where authorized.
- Understand website use and improve our services.
- Detect fraud, protect systems, investigate incidents, and enforce agreements.
- Maintain accounting and business records and comply with legal obligations.
Where consent is required for a particular use, we will seek it through the appropriate process. Information provided for an accommodation or allergy request is not, by itself, consent to use that information for advertising.
4. Platforms We Use
We use third-party platforms to support our operations and marketing, including:
| Platform | Purpose |
|---|---|
| Google Analytics | Understand website traffic, visitor interactions, and website performance. |
| Google Tag Manager | Manage the tags and measurement tools used on our Sites. |
| Google Ads | Advertise our services and measure advertising results. |
| HubSpot | Manage customer and prospect relationships, marketing communications, and related engagement records. |
| FareHarbor | Manage Activity reservations, participant information, and booking-related transactions and communications. |
| Proposify | Prepare and manage proposals, agreements, and related customer interactions. |
| Electronic waiver and acceptance system | Collect and keep records of participant acceptance of our Waiver & Release and related permissions. |
Information processed through these platforms depends on the features we use and your interactions with us. For example, proposal services may record document interactions and electronic acceptance information, and marketing tools may record message engagement.
For more information about these providers’ practices, review the privacy policies of Google, HubSpot, FareHarbor, and Proposify, and the Google page on how Google uses information from sites and apps that use its services. These providers may act on our behalf for some purposes and independently for others, as described in their policies and applicable agreements.
5. How We Disclose Information
Service Providers
We disclose information to providers supporting our operations, including the platforms identified above and providers of payment processing, website hosting, email delivery, business software, accounting, and professional services.
Their access depends on the services they provide.
Guides, Instructors, Vendors, and Venues
We share information reasonably needed to deliver your Activity with relevant guides, instructors, restaurants, food vendors, caterers, and venues.
For example, we may communicate an allergy, dietary restriction, participant count, or accessibility request so the appropriate team can prepare. Depending on the circumstances, fulfilling your request may require identifying the affected participant.
Group Organizers
For group bookings, we may communicate with the organizer about attendance, booking arrangements, payments, and matters needed to coordinate the event.
Please contact us directly if you have sensitive information that you do not want communicated through your organizer. We will discuss what can reasonably be kept confidential while arranging your participation.
Advertising Technologies
We do not upload customer lists to advertising platforms, and we do not provide customer lists to other companies for those companies to market their own products or services.
However, advertising and analytics tools on our Sites, as described in Section 6, may collect information about your visit through cookies and similar technologies. Depending on the arrangement and applicable law, this may be classified as “the sale or sharing of personal information” or processing for “targeted advertising,” even when we do not receive payment for the information.
Legal, Safety, and Business Purposes
We may disclose information when reasonably necessary to comply with law or legal process, respond to lawful requests, investigate fraud or safety incidents, protect rights and property, obtain professional advice, or establish, exercise, or defend legal claims.
Business Transfers
Information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, reorganization, or sale of relevant business assets, subject to applicable legal requirements.
At Your Direction
We may disclose information when you request or authorize us to do so.
6. Cookies, Analytics, and Advertising Choices
Our Sites use Google Analytics, Google Tag Manager, and Google Ads and may use cookies, pixels, tags, local storage, and similar technologies associated with our website and integrated services.
These technologies support website operation, measure website traffic and advertising performance, and help display relevant advertising. Depending on the tools and settings involved, providers may receive device identifiers, browsing activity, and related information and may associate it with information collected elsewhere.
Browser and Website Controls
You can manage cookies through your browser settings and any cookie-preference controls available on the Sites.
Blocking cookies may affect certain features. Choices may be specific to a browser or device, and deleting cookies may remove previously saved preferences.
Google Controls
You can review Google advertising preferences through My Ad Center.
Google also offers a Google Analytics opt-out browser add-on for supported browsers. This tool does not control every form of website tracking or advertising.
Email and Advertising Preferences
Unsubscribing from marketing emails does not automatically change browser cookies or advertising-platform preferences.
Legally Required Opt-Outs
Where applicable law requires recognition of an opt-out preference signal, such as Global Privacy Control, we will process that signal as required. Such signals may apply only to the browser or device transmitting them unless we can associate them with a broader request.
You may also submit an applicable sale, sharing, or targeted-advertising opt-out request by emailing info@unexpectedatlanta.com with the subject line “Privacy Request.”
7. Email and Text Communications
Operational Communications
We use contact information to send messages related to your inquiry, purchase, proposal, or Activity. These may include confirmations, reminders, payment information, meeting instructions, and changes or cancellations.
Unsubscribing from marketing does not necessarily stop operational messages needed to service an existing booking or respond to your request.
Marketing Email
We use marketing tools, including HubSpot, to manage communications and preferences. You may unsubscribe using the link in a marketing email or by contacting info@unexpectedatlanta.com.
Text Messages
If you provide your mobile number to us, we may text you about your inquiry, booking, or Activity, such as quotes, confirmations, reminders, meeting instructions, and changes. If you separately agree to receive marketing text messages, we may also send promotions and updates.
Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. You can also contact us at info@unexpectedatlanta.com or 470-223-2203. Agreeing to receive text messages is not a condition of purchasing any Activity.
We do not share mobile phone numbers or text-message opt-in information with third parties or affiliates for their marketing or promotional purposes. Providing a telephone number for a booking, or accepting our Terms & Conditions, does not by itself constitute consent to marketing text messages.
8. Dietary, Accessibility, and Other Sensitive Information
We use information about allergies, dietary restrictions, accessibility, and related needs to evaluate requests, coordinate participation, and address safety or legal matters.
We seek to limit access to people who need the information for those purposes. This may include guides, instructors, relevant vendors, service providers, and personnel handling incidents or requests.
Please avoid including unnecessary sensitive details in general website forms or public comments. Contact us directly if you would like to discuss how to provide information relevant to your participation.
9. Photography and Recordings
Our Waiver & Release explains Company-directed photography, video, and audio permissions, permitted promotional uses, and opt-out procedures.
You may decline Company promotional photography without affecting your eligibility to participate. Email info@unexpectedatlanta.com before your Activity or notify your guide or instructor before recording begins.
Promotional recording and use involving a minor require authorization from the minor’s parent or legal guardian.
You may contact us afterward to request that we stop new promotional uses of an identifiable recording of you. We will take reasonable steps to honor the request, subject to applicable law and the limitations described in our Waiver & Release, including materials already distributed and third-party reposts outside our control.
10. Children’s Information
Our Sites and online booking processes are intended for adults arranging purchases or Activities. They are not directed to children under 13.
Adults may provide limited information about children participating in family, school, or other group Activities. Please provide only the information needed to arrange participation.
We do not knowingly solicit personal information directly from children under 13 through the Sites without any authorization required by law. If you believe a child has provided information directly to us without appropriate authorization, contact info@unexpectedatlanta.com so we can investigate and take appropriate action.
A parent or legal guardian may contact us about information associated with their child, subject to reasonable verification and applicable legal requirements.
11. Information Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including delivering services, maintaining business and tax records, documenting permissions, resolving disputes, and meeting legal obligations.
Retention periods depend on the type of information, its sensitivity, the purpose of collection, contractual requirements, and applicable legal or insurance considerations.
Some information may remain in backups until those backups are replaced through their normal cycle. We may retain limited information needed to honor an unsubscribe or other privacy choice.
12. Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
No website, electronic transmission, or storage system is completely secure. Please use care when sending information and avoid submitting unnecessary sensitive information through ordinary email or public channels.
If an incident triggers a legal notification obligation, we will provide notice as required by applicable law.
13. Your Privacy Choices and Rights
You may contact us to request access to, correction of, or deletion of personal information, or to ask questions about our practices.
Depending on your location and the laws applicable to our business, you may have rights to:
- Confirm whether we process your personal information.
- Access or obtain a copy of certain information.
- Correct inaccurate information.
- Delete certain information.
- Opt out of qualifying sales, sharing, or targeted advertising.
- Limit or object to certain processing, including certain uses of sensitive information.
- Withdraw consent where processing relies on consent.
- Appeal a decision concerning a privacy request.
These rights are subject to applicable conditions and exceptions. Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.
To submit a request, email info@unexpectedatlanta.com with the subject line “Privacy Request.” Describe your request and provide enough information for us to locate relevant records. Please do not send government identification or other sensitive documents unless we request them through an appropriate process.
We may need to verify your identity or authority before fulfilling a request. Authorized agents may submit requests where permitted by law, subject to verification of their authority. We will not require identity verification for an opt-out request where applicable law prohibits doing so.
If we deny a request, we will explain the reason and any available appeal process as required by law. You may submit an appeal by replying to our response and stating that you wish to appeal.
We will respond within applicable legal deadlines. We will not unlawfully discriminate against you for exercising a privacy right.
Deleting information or declining to provide it may limit services that reasonably require that information. Some records may be retained where permitted or required by law.
14. California Direct-Marketing Requests
We do not provide customer lists to third parties for those third parties to market their own products or services.
California residents may have rights under California’s “Shine the Light” law concerning certain disclosures of personal information for third parties’ own direct-marketing purposes.
To submit a request concerning those disclosures, email info@unexpectedatlanta.com with the subject line “California Direct Marketing Request.”
Other California privacy rights apply only where the relevant law covers our business and processing. Our use of advertising technologies on our Sites is addressed in Sections 5 and 6.
15. Third-Party Websites and Services
Our Sites may link to or integrate booking services, payment processors, social media platforms, maps, videos, and other third-party services.
Those services may collect information directly and maintain their own privacy policies. Please review their policies when using their services. This Policy does not govern information processed independently by those third parties.
16. International Visitors
We operate in the United States. Your information may be processed in the United States and other locations where our service providers operate.
Privacy laws in those locations may differ from those where you live. Where applicable law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism.
17. Changes to This Policy
We may update this Policy as our services, practices, or legal requirements change. The “Last updated” date identifies the most recent revision.
When required by law, we will provide additional notice or obtain consent before making material changes. Posting an update does not itself authorize a new use of previously collected information where additional consent is legally required.
18. Contact Us
For privacy questions, requests, or concerns, contact:
Unexpected Tours and Training LLC
Doing business as Unexpected Atlanta
121 Luckie Street NW, Atlanta, GA 30303
Phone or text: 470-223-2203
Email: info@unexpectedatlanta.com
Please use the subject line “Privacy Request” so we can route your message appropriately.